If you are not leveraging on the power of Twitter to market your home business or expand your network, you are going to be left far behind, particularly if you are relying on online marketing to make a living!
Twitter is one of the most powerful communication platforms on the internet today. Also known as micro-blogging – due to its limit of 140 characters per tweet – the number of people visiting Twitter is growing so much faster than Google, Amazon and Facebook in the past year, rocketing from 1.22 million in April 2008 to 17.10 million this April. That’s a whopping 1,298% growth!
*(Vs 9% growth for Google, 217% Facebook, and 7% Amazon – Source: Time, June 15 2009 issue)
Celebrity, political and other prominent figures are all tweeting to reach out to their fans and followers. Oprah Winfrey tweets, the President of USA Barack Obama tweets, so do Ellen DeGeneres, Martha Stewart, Deepak Chopra and Jack Welch, and many others.
I was not a big fan of Twitter in the past. I thought it was just another social media where you socialize with people in the virtual world. But current trend shows that it has developed into a marketing tool that is beneficial for my online marketing endeavor. So, I tweet. 
Many internet marketing experts are now capitalizing on the traffic-generating capacity of Twitter to funnel in massive traffic to their internet business (provided that they have a huge list of followers, of course). Imagine, just by sending out a message on your Twitter account, it immediately goes out to all your followers, and they will be updated instantly of a new product or services you are offering. You are able to quickly initiate a stream of traffic to your website, then go on to spend time on other traffic generating strategies.
So, if you have a business website, you definitely would want to use Twitter to drive traffic to your site. However, it is important that you use Twitter in an appropriate way, abiding to the rules and regulations of the twittosphere. For example, you can’t keep sending out promotional or marketing messages in your Tweet, or sending out hundreds of tweets within a couple of hours. That is called SPAM! 
Besides marketing messages, you would want to feed your followers with non-marketing updates, may it be a personal update of what you are doing now, or simply sharing interesting news or information you picked up from the internet. You may question that, “where can I find interesting and relevant information?” or “but I don’t have time to keep tweeting for my followers”, right?
That’s the same questions I asked myself before today. The good news is, there is actually a way to automate the Tweetting process, from finding content for your tweets to scheduling your tweets! I have just learned to set up the automation process yesterday, following instructions given in Bill Crosby’s Twitter Traffic Machine.
Twitter Traffic Machine is a series of six videos, explaining step by step on how to set up an autoreply and autofollow system for your Twitter account, where to find people of similar interest to follow, and how to churn out content for your Tweets, so that it gets updated even you are away from your computer. Bill also points out in his video series some do’s and don’ts in Twittering for business. This is crucial because you won’t want to get banned by Twitter as a result of spoiling the twittosphere, albeit unintentionally.
So, start driving more traffic to your business today with Twitter to gain more exposure. But first, watch this video – an interview with Bill Crosby and what his Twitter Traffic Machine is all about.
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