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Tweet, tweet - Are you twittering for your home business?

If you are not leveraging on the power of Twitter to market your home business or expand your network, you are going to be left far behind, particularly if you are relying on online marketing to make a living!


Twitter is one of the most powerful communication platforms on the internet today. Also known as micro-blogging – due to its limit of 140 characters per tweet – the number of people visiting Twitter is growing so much faster than Google, Amazon and Facebook in the past year, rocketing from 1.22 million in April 2008 to 17.10 million this April. That’s a whopping 1,298% growth!

*(Vs 9% growth for Google, 217% Facebook, and 7% Amazon – Source: Time, June 15 2009 issue)

Celebrity, political and other prominent figures are all tweeting to reach out to their fans and followers. Oprah Winfrey tweets, the President of USA Barack Obama tweets, so do Ellen DeGeneres, Martha Stewart, Deepak Chopra and Jack Welch, and many others.

I was not a big fan of Twitter in the past. I thought it was just another social media where you socialize with people in the virtual world. But current trend shows that it has developed into a marketing tool that is beneficial for my online marketing endeavor. So, I tweet. :)

Many internet marketing experts are now capitalizing on the traffic-generating capacity of Twitter to funnel in massive traffic to their internet business (provided that they have a huge list of followers, of course). Imagine, just by sending out a message on your Twitter account, it immediately goes out to all your followers, and they will be updated instantly of a new product or services you are offering. You are able to quickly initiate a stream of traffic to your website, then go on to spend time on other traffic generating strategies.

So, if you have a business website, you definitely would want to use Twitter to drive traffic to your site. However, it is important that you use Twitter in an appropriate way, abiding to the rules and regulations of the twittosphere. For example, you can’t keep sending out promotional or marketing messages in your Tweet, or sending out hundreds of tweets within a couple of hours. That is called SPAM! ;)

Besides marketing messages, you would want to feed your followers with non-marketing updates, may it be a personal update of what you are doing now, or simply sharing interesting news or information you picked up from the internet. You may question that, “where can I find interesting and relevant information?” or “but I don’t have time to keep tweeting for my followers”, right?

That’s the same questions I asked myself before today. The good news is, there is actually a way to automate the Tweetting process, from finding content for your tweets to scheduling your tweets! I have just learned to set up the automation process yesterday, following instructions given in Bill Crosby’s Twitter Traffic Machine.

Twitter Traffic Machine is a series of six videos, explaining step by step on how to set up an autoreply and autofollow system for your Twitter account, where to find people of similar interest to follow, and how to churn out content for your Tweets, so that it gets updated even you are away from your computer. Bill also points out in his video series some do’s and don’ts in Twittering for business. This is crucial because you won’t want to get banned by Twitter as a result of spoiling the twittosphere, albeit unintentionally. ;)

So, start driving more traffic to your business today with Twitter to gain more exposure. But first, watch this video – an interview with Bill Crosby and what his Twitter Traffic Machine is all about.

Home-based business ideas series #7: Start Your Own Gift Basket Business


Gift basket ideasGift baskets make fantastic presents for just about any occasions - Mother’s Day, Father’s Day, Valentine’s Day, Easter Day, Christmas, weddings, birthdays, corporate events, etc.

This means that you can start a home-based gift basket business that offers a variety of unique gift baskets made up from anything such as gourmet foods, personal care items, special occasion products and more.

Examples of unique gift baskets:

Gourmet gift basket - Coffee gift basket, fruit gift basket, supplements gift basket, cookies gift basket, etc. These gourmet gift baskets can suit almost any occasion, tailored to the taste and likes of the receiver. They make wonderful and inexpensive holiday gift baskets. Many corporate gift baskets are also in fact gourmet gift baskets. :)

Special occasion gift basket - Women face and body care products gift basket for on Mother’s Day, wife’s birthday, anniversary day; baby gift basket for a new mom; a craft gift basket with knitting tools and materials for grandma’s birthday, etc. All gift baskets can be packaged and wrapped using baskets or containers and wrappers of different styles.

Fruit gift basketHow to start a gift basket business at home?

First of all, you must be equipped with some knowledge and experience in the gift basket business along with a network with of a wide variety of wholesale companies. Your familiarity with the business will help you keep your stock fresh and interesting for your clientele.

Learn to design and make your own gift baskets. Creativity is important, as you’ll need it to create beautiful looking baskets. You can always do your own online and offline research for great gift basket ideas or wrapping techniques. You’ll also need to find a good supplier to supply you with all the gift basket essentials and a large table in a roomy area of your home make your gift baskets.

Organizational skills are a must in a gift basket business, especially when you are running this business all by yourself. It is imperative that you are able to keep your inventory (gift items, wrappers, baskets, greeting cards, etc), customer information and orders organized. Basic office tools (e.g. computer, fax machine, phone) and marketing materials (e.g. business cards, brochures) are necessary to let you operate your business with ease. Consider setting up a website where customers can make order online.

If you are planning to offer wholesale gift basket supplies as well, then you will need to have a large store room to keep stock of your inventory and supplies. A room with shelving units is always a simple and good option. You are also going to need boxes and packaging material to deliver the orders.

Take your time and develop your first line of products. Provide a nice variety of products and keep introducing new items on a regular basis. Set up an attractive online catalog and efficient shopping cart on your website. Simple efforts like this will be important in promoting your product line.

Make your customers happy, build a personal relationship with them, and let them know you care about them. Customer satisfaction is the quickest way to grow your gift basket business as current clients will spread the word about you if they’re happy. :)

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Links to help you with making gift baskets and the business:

Learn to make gift basket The Gift Basket Connectory

Start Your Own Gift Basket Business Start Your Own Gift Basket Business